Hälsobutiken: A holistic customer experience

When Sara’s old employer decided to shut down their health food store in the central parts of famous Swedish ski and outdoor destination Åre, she seized the opportunity to keep the shop location and start her own business. Today, Hälsobutiken is an appreciated shop that provides locals and tourists with natural vitamins, skin care, dietary supplements, and treatments such as massages and facials.

The new concept has been up and running for a few months. Sara has received great feedback from both old and new customers who appreciate Hälsobutiken’s offer, local character, and the fact that there is an opportunity to buy natural products in a small village.

“I’ve always dreamed of running my own business, but while raising my kids, I haven’t been able to pursue those ideas. Now, the timing was right, and when the opportunity presented itself, it wasn’t a hard decision to make. I enjoy the role of an entrepreneur and especially value the freedom that comes with it. It is hard work, but nice to be able to make my own decisions about the range I provide and make decisions related to it based on customer needs instead of it being controlled from somewhere else.”

Starting a shop has been hard work, but a good foundation is now in place and Sara feels confident that offering natural products as well as treatments is a great combination and will secure business over time. A lot of her time is spent on providing great service, chatting with customers, and giving recommendations based on actual needs.

“My role is not just about selling products or treatments. I have a holistic view on everything I do, and I am always careful to ask questions and investigate needs before I advise a customer to buy a product or treatment.”

Less administration, more time, and happier customers

Since Sara usually works on her own in the shop, it is important that all administrative tasks can be handled with ease to avoid spending too much time on them instead of customer care. When the time came to pick a payment solution for the shop, she decided on the Loomis-Pay all-in-one solution because it provides both POS and payments.

“Picking a payment solution was like entering a digital jungle. I am happy that I found Loomis-Pay and truly appreciate the solution I have. In addition to the all-in-one setup, I like that I only need to call one number for support, that it’s so simple to use, and that it looks sleek and modern on my counter. The report function in the merchant portal is a nice feature, and I log in every day to check payouts, transaction costs, and sales volume. As a small business, it is valuable to quickly see real-time sales performance and place orders accordingly. I also appreciate the fact that I can send daily sales reports directly to my accountant via Fortnox, which saves both time and money.”

Except for facilitating administrative tasks for Sara, the Loomis Pay setup has also received a positive reception from her customers.

“Practically every day, one of my customers comments on how nice the device looks. They especially like that they can pay with both cards, mobile and Swish, and clearly see what they pay for on the big screen. Another appreciated function from a sustainability perspective is that they can choose if they want a physical receipt or not.”

Good value for money

Going forward Sara will have a focus on growing her business through marketing activities of various kinds. The current payment solution will grow with the business and remain an important administrative tool for Sara to free up time to focus on providing great customer service.

“My entire experience with Loomis Pay has been positive. I got a great onboarding, and it was easy to understand how to use the solution from the get-go. If I run into issues or have questions, someone always helps me within an hour. I think I get good value for what I pay to help my customers pay in a flexible and easy way.”